Description
Furocity brought us in back in 2022 to level up their social content during the Fury fight weeks and for their product launches.
We’ve covered three massive fight weeks so far: Tyson Fury vs Dillian Whyte, Tommy Fury vs Jake Paul, and Tyson Fury vs Francis Ngannou. Across each event, our team captured and produced live, on-the-ground content for Furocity’s social channels - everything from vox pops and skits to fighter interviews during press conferences, weigh-ins, open workouts, and fight day itself.
Alongside the fight content, we helped launch Furocity Gum with a bold campaign called “Don’t Be A Tosser.” This was a full-on public prank in the heart of Morecambe Bay - Tyson Fury’s hometown. We built a 3D model of Tyson’s head, fitted it with a speaker, and mounted it to a lamppost, while Tyson himself was hidden in a nearby shop, ready to surprise the public.
When actors dropped litter, the “talking head” shouted at them to pick it up, before Tyson appeared in person to hand out Furocity gifts. The stunt pulled huge crowds, went viral across socials, and made serious noise in the media - racking up 35 pieces of coverage and a combined reach of 677.8 million across print, online, and social channels.
To top it off, we also produced Furocity’s very own podcast, Power of the Ordinary, featuring athletes like Olympic gold medalist Nile Wilson, Premier League winner Danny Simpson, and Manchester United Women’s captain Maya Le Tissier, among others - all sharing real stories of grit, drive, and everyday power.
CREDITS
Furocity brought us in back in 2022 to level up their social content during the Fury fight weeks and for their product launches.
We’ve covered three massive fight weeks so far: Tyson Fury vs Dillian Whyte, Tommy Fury vs Jake Paul, and Tyson Fury vs Francis Ngannou. Across each event, our team captured and produced live, on-the-ground content for Furocity’s social channels - everything from vox pops and skits to fighter interviews during press conferences, weigh-ins, open workouts, and fight day itself.
Alongside the fight content, we helped launch Furocity Gum with a bold campaign called “Don’t Be A Tosser.” This was a full-on public prank in the heart of Morecambe Bay - Tyson Fury’s hometown. We built a 3D model of Tyson’s head, fitted it with a speaker, and mounted it to a lamppost, while Tyson himself was hidden in a nearby shop, ready to surprise the public.
When actors dropped litter, the “talking head” shouted at them to pick it up, before Tyson appeared in person to hand out Furocity gifts. The stunt pulled huge crowds, went viral across socials, and made serious noise in the media - racking up 35 pieces of coverage and a combined reach of 677.8 million across print, online, and social channels.
To top it off, we also produced Furocity’s very own podcast, Power of the Ordinary, featuring athletes like Olympic gold medalist Nile Wilson, Premier League winner Danny Simpson, and Manchester United Women’s captain Maya Le Tissier, among others - all sharing real stories of grit, drive, and everyday power.
Furocity brought us in back in 2022 to level up their social content during the Fury fight weeks and for their product launches.
We’ve covered three massive fight weeks so far: Tyson Fury vs Dillian Whyte, Tommy Fury vs Jake Paul, and Tyson Fury vs Francis Ngannou. Across each event, our team captured and produced live, on-the-ground content for Furocity’s social channels - everything from vox pops and skits to fighter interviews during press conferences, weigh-ins, open workouts, and fight day itself.
Alongside the fight content, we helped launch Furocity Gum with a bold campaign called “Don’t Be A Tosser.” This was a full-on public prank in the heart of Morecambe Bay - Tyson Fury’s hometown. We built a 3D model of Tyson’s head, fitted it with a speaker, and mounted it to a lamppost, while Tyson himself was hidden in a nearby shop, ready to surprise the public.
When actors dropped litter, the “talking head” shouted at them to pick it up, before Tyson appeared in person to hand out Furocity gifts. The stunt pulled huge crowds, went viral across socials, and made serious noise in the media - racking up 35 pieces of coverage and a combined reach of 677.8 million across print, online, and social channels.
To top it off, we also produced Furocity’s very own podcast, Power of the Ordinary, featuring athletes like Olympic gold medalist Nile Wilson, Premier League winner Danny Simpson, and Manchester United Women’s captain Maya Le Tissier, among others - all sharing real stories of grit, drive, and everyday power.
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